This passed weekend I was back home enjoying Easter with my family. Nearly out of fuel I stopped at the local Speedway to get some gas. However, I knowingly passed a Marathon and Mobile on my way to Speedway. Both gas stations had lower gas prices as well! Why then I wonder do I still always go to Speedway over other gas stations?
The answer is simple. Speedway has positioned itself in the minds of many consumers that they are the superior gas station. Perhaps it is their fine looking establishments, friendly employees, fast pumps, great mini marts, or those big red fancy Speedway signs. Whatever the case, they have created an attractive place for customers to come and make their purchase. They also offer a rewards program for loyal customers that results in various prizes. In the end, Speedway understands its customers and caters to their needs. For me, and many others, it is worth the extra cents per gallon.